Hicks Brisket

Hicks Smoked Meats: Quality, Craftsmanship, and a Whole Lot of Passion

By | Beef, Catering, Gluten Free, Meats, Pork, Poultry, Southern Foods

When it comes to smoked meats, few names carry as much weight as Hicks Smoked Meats. A family-owned business built on a foundation of passion, craftsmanship, and an unwavering commitment to quality, Hicks has been perfecting the art of barbecue for decades. From feeding small-town church fundraisers to serving Fortune 500 companies and legendary figures like Sam Walton, the journey of Hicks Smoked Meats is as rich as the flavors they create. We sat down with founder and pitmaster and owner Darrell Hicks,  COO Rick Peterson, and Director of National Accounts Mark Lloyd to talk about what makes their products special and why chefs should be paying attention.

What Chefs Want: Hicks Smoked Meats has an incredible history. Can you tell us how it all started?

Darrell Hicks (Founder, Pitmaster & Owner): Well, you know, it kind of all started when I was growing up. We lived next to an 85,000-acre swamp down in Louisiana. I didn’t like to make the bed or sweep the floor, so I did the cooking. A lot of times, what we would catch in the swamp, that’s what we’d eat. My mother was a fantastic cook—she demanded excellence. My daddy ran a big meat locker, working with hogs and beef, and from the time I was about seven years old, I worked with him. One thing I picked up was that if you’re gonna do something, you do it right. That stuck with me.

I went on to college at LSU and then worked for John Deere. I always did a lot of cooking on the side—for churches, benefits, you name it. My dad had a seasoning that was just unbelievable, and I started using it. One thing led to another, and when I was in Arkansas, I built my first barbecue pit. Then I moved to Missouri and built a bigger one. Pretty soon, I was doing fundraisers, and then I entered a barbecue contest. First time out, I got second place—not good enough for me. I came back and started winning. After we took home the grand champion title at the Memphis in May World Barbecue Championship and the World Pork Expo, I knew we had something special.

That’s when I shifted to catering, feeding thousands at a time, including Sam Walton of Walmart fame. He told me straight up, “You need to get this stuff into the market.” And that’s exactly what we did.


WCW: Hicks Smoked Meats is known for its quality. What makes your products different from other smoked meats out there?

Rick Peterson (COO): We’d like to think we’ve set the bar for a lot of successful restaurants, caterers, sporting, and entertainment venues. Our products are all-natural, gluten-free, no MSG, and have our signature moisture, flavor, taste, and tenderness.

Darrell: And that quality is everything to me. When I visit the plant, the first thing I look at is the hickory wood. It better be so green that it’s got squirrel tracks on it! That’s what gives us the smoke profile that’s different from everybody else. We don’t use liquid smoke, and we don’t rush the process. The Boston Butt, for example, gets smoked for 11 hours. At midnight, they come in and throw another load of green hickory in because I want that good smoke all the way through. We buy the best Boston Butt you can buy, the highest premium cut, because if you don’t start with quality, you can’t finish with quality.


WCW: What kind of smoked meats do you offer that chefs should know about?

Darrell: We’ve got a lineup that makes me hungry just talking about it. Our Boston Butt is one of our bestsellers. We season it with our 100-year-old family blend of spices, smoke it for 11 hours, and then chill it immediately to retain all that moisture and tenderness. It’s perfect for dinner plates, sandwiches, or BBQ nachos.

Our hickory-smoked chicken leg and thigh quarters are another favorite. They’re seasoned with our award-winning blend and smoked until they’re juicy and tender. Then there’s our maple flavored bacon wrapped chicken thighs, boneless and skinless, with a maple glaze that’s a hidden gem. When I ran my restaurant, we sold 20,000 of these a year through the drive-thru alone!

And let me tell you about our honey butter-smoked turkey breast—it’s seasonal, but it’s one of the best products we’ve ever made. We take real boneless, skinless turkey breast (not that processed stuff), smoke it lightly, then give it two baths in real butter and honey. One company alone bought 600 of them last year, and they told me they have to have them again this year.


WCW: For chefs in restaurants, how easy is it to work with Hicks Smoked Meats?

Mark Lloyd (Director of National Accounts): Super easy. That’s the beauty of it—our meats are fully cooked, so chefs just heat and serve. It’s a great solution for restaurants that want to offer high-quality barbecue without the labor and time commitment of smoking meats in-house.

One of the biggest challenges in the back of the house today is finding skilled labor. With our products, you’re getting that same slow-smoked, competition-level flavor, but it’s ready to go. When a chef opens a bag of our smoked meat, they’re getting a consistent product every single time. It provides an exceptional canvas for chefs to craft their own menu creations with sauces, presentation and whatever their imagination inspires.

We’ve seen restaurants use our meats for everything from gourmet sandwiches to breakfast dishes like brisket hash or pulled pork eggs Benedict.


WCW: What’s next for Hicks Smoked Meats?

Darrell: We’re always working on new products. Right now, we’re playing around with smoked pastrami and smoked fried chicken. I’ve got a 17-ingredient seasoning blend that’s been in my family for over 100 years, and we’re always looking for new ways to use it.

But one thing that won’t change? Our commitment to quality. Whether we’re serving a small-town diner or a packed stadium, we make sure every piece of meat that leaves our kitchen is something we’d be proud to serve at our own table.


If you’re a chef looking for consistently great smoked meats without the hassle, Hicks Smoked Meats is ready to be your secret weapon in the kitchen. No fuss, no gimmicks—just real-deal barbecue, done right. Talk to your What Chefs Want customer advocate today to get your hands on some of the best smoked meats in the business.


Find these Hicks Products at What Chefs Want:

Smoked Boston Butt – #00453 (5 lb avg) #00452 (3/5lb case)

Smoked Beef Brisket Sliced – #00047 (2/5lb case)

Smoked Chicken Thigh – #82523 (2/5lb case)

Stay ‘Phocus’ed: The Beverage Boost Your Menu Needs

By | Beverages, Coffee Shop, Grab & Go, Sparkling Water, Staples

Looking for a beverage that keeps your customers coming back without cutting into your current sales? Meet Phocus — the sparkling water with a kick of clean energy. We sat down with John Mittel, co-founder of Phocus, to learn what makes this drink a standout choice for restaurants, coffee shops, and grab-and-go spots.

WCW: John, what inspired you to create Phocus, and how did your background play a role in developing the product?

John Mittel: Honestly, it came out of necessity. I was in med school, needing an energy boost, but I didn’t like coffee or sugary energy drinks. One day in the library, I thought, “Why isn’t there caffeine in water?” That idea led to Phocus. I also wanted something guilt-free—no sugar, no sweeteners—and something you wouldn’t feel awkward carrying around the office. Plus, in hospitals, seeing rising rates of obesity and diabetes made me think we needed better options. Phocus has as much caffeine as a cup of coffee but without the crash, thanks to L-theanine. It was about creating a drink that people could feel good about drinking more than once a day.

WCW: Speaking of L-theanine, what makes it such a game-changer in your drinks?

John: L-theanine is an amino acid found in tea that promotes relaxation. When paired with caffeine, it smooths out the jitters and anxiety that caffeine can cause. So, you get that energy and focus without feeling wired. This combo makes Phocus easy to drink—even for people sensitive to caffeine—because it delivers a clean boost without the negatives. It’s that balance that gives Phocus its drinkability, making it possible to have more than one in a day without feeling over-caffeinated.

WCW: Why is Phocus such a great fit for restaurants and grab-and-go setups?

John: We shine in fast-casual spots, coffee shops with seating, and anywhere that sees an afternoon slump. Coffee rules the morning, but between 11 a.m. and 3 p.m., people look for something different. That’s where Phocus fits in. Customers who might not want another coffee or a sugary drink reach for Phocus instead. We’ve also noticed that locations with seating areas sell more Phocus—people working or studying want that second drink, and Phocus is perfect for that. We’ve even seen success in golf courses and country clubs where customers are looking for something refreshing and energizing without alcohol.

WCW: How does Phocus complement the trend toward healthier, non-alcoholic options in restaurants and bars?

John: Phocus is a great alternative for anyone seeking a non-alcoholic, zero-calorie option. While it isn’t typically used as a mixer in cocktails, it works perfectly in grab-and-go setups. We’ve also found success in golf courses and country clubs—especially in summer—where people want something refreshing but not alcoholic. Our core audience is typically college-educated women aged 30 to 65 and we’ve found success when Phocus in offered in locations near a fitness facility. Plus, Phocus appeals to people looking for a guilt-free, energizing drink that feels appropriate in professional or upscale environments.

WCW: Let’s talk flavors. What options do chefs and retailers have, and anything new coming soon?

John: We have seven core flavors: Blood Orange, Strawberry Kiwi, Lemon Lime—those are our top sellers—plus Grapefruit, Mixed Berry, Crisp Apple, and Peach. Taste is huge for us. If it doesn’t taste good, no one will buy it, no matter how healthy it is. We’re also planning to launch a new summer flavor soon and bring back some past favorites later this year. Seasonal flavors help keep things fresh for customers and give retailers something new to promote.

WCW: What feedback have you gotten from retailers & restaurants who stock Phocus?

John: The best feedback is that Phocus drives new sales without cannibalizing existing ones. For example, at a local coffee shop, sales data showed that kombucha buyers still bought kombucha, water drinkers still bought water, but Phocus brought in customers who otherwise wouldn’t have bought anything. It’s a value-add, not a replacement. Retailers love that it fills a gap without eating into their current offerings. We’ve even had store managers from Kroger calling us when we were out of stock because customers were buying Phocus by the case!

WCW: For chefs and restaurant owners considering adding Phocus, what would you say?

John: Phocus is a no-brainer for filling that afternoon gap. It’s perfect for customers looking for a refreshing, energizing drink that isn’t coffee or soda. Plus, the packaging looks great in a grab-and-go cooler. We’ve seen steady growth in every location where we’re placed. It’s simple: Phocus helps you sell more without hurting your existing sales. And it’s not just about sales—it’s about giving customers something they actually want but didn’t know they needed. It becomes that go-to choice for the second drink of the day.

WCW: That’s solid advice. Thanks for sharing, John!

John: Thanks for having me! I’m excited for more chefs and restaurant owners to see how Phocus can work for them.


Find these Phocus flavors at What Chefs Want:

Phocus Blood Orange Seltzer – #03604 (12 count case)

Phocus Crisp Apple Seltzer – #25958 (12 count case)

Phocus Grapefruit Seltzer – #03605 (12 count case)

Phocus Lemon Lime Seltzer – #24897 (12 count case)

Phocus Mixed Berry Seltzer – #25959 (12 count case)

Phocus Strawberry Kiwi Seltzer – #28611 (12 count case)

celebrity goat cheese honey

Mariposa Dairy and Celebrity Goat Cheese: A Perfect Pairing of Artisan Craftsmanship and Distinctive Flavor

By | Cheese, Dairy, Gourmet, Gourmet Cheese, What Chefs Want

For chefs who demand the finest ingredients, Mariposa Dairy’s Celebrity Goat Cheese is a standout choice. This Ontario-based artisan producer is known for crafting high-quality, small-batch cheeses with unmatched flavor and versatility, making them a favorite in professional kitchens.

Mariposa Dairy: Crafting Quality in Every Bite

Mariposa Dairy has been a leader in artisanal cheese-making since 2001, sourcing fresh goat’s milk from nearby family farms and crafting their products with traditional methods. Their commitment to sustainable practices and local agriculture ensures every cheese reflects the authentic flavors of Ontario’s countryside while supporting the region’s dairy farmers.

Celebrity Goat Cheese: A Versatile Kitchen Star

Celebrity Goat Cheese is a game-changer for chefs. Its tangy, creamy texture is approachable yet distinct, perfect for creating memorable dishes. Use it as a rich base for sauces, a topping for flatbreads and pizzas, or crumble it over salads and roasted vegetables. Its mild sweetness and refreshing tartness pair effortlessly with fruits, honey, and nuts for elevated cheese boards or desserts. Available in logs and crumbles, Celebrity Goat Cheese offers flexibility for chefs looking to experiment with flavor and presentation.

Why Chefs Love Celebrity Goat Cheese

  • Approachable Flavor: Smooth and creamy with just the right amount of tang, it appeals to a broad range of palates.
  • Exceptional Quality: Made from fresh, local goat’s milk, free of antibiotics and growth hormones.
  • Versatility: Perfect for everything from pasta dishes to savory pastries and elegant cheese boards.

Craftsmanship Meets Sustainability

Mariposa Dairy’s commitment to quality extends beyond the cheese itself. They focus on sustainability with eco-friendly packaging and innovative farming practices, ensuring their products are as responsible as they are delicious.

Incorporate Celebrity Goat Cheese Into Your Menu

Chefs across Canada and beyond are turning to Celebrity Goat Cheese for its rich flavor and versatility. Whether you’re creating a bold entrée or a delicate appetizer, this cheese is the perfect addition to elevate your menu. Looking for inspo? Check out some recipes here!

Ready to add Celebrity Goat Cheese to your kitchen? Reach out to your customer to learn more about this exceptional ingredient that’s transforming dishes everywhere or see below for a full listing of varieties we carry.


Find these Celebrity Goat Cheese options at What Chefs Want:

Celebrity Plain Goat Cheese – #91439 (2.2 lb log)

Celebrity Plain Goat Cheese Crumbles – #91270 (2 lb) or #96537 (2/2 lb)

Celebrity Honey Goat Cheese – #91410 (4.5 oz log) or #91361 (12/4.5 oz logs) – Celebrity International brings the superb combination of fresh goats milk cheese and honey to your table. One drop of gold transforms a creamy cheese into an irresistible spread for everything from baguettes to bruschetta. Honey Goat Cheese is just as versatile as it sounds, and it adds a sweet buzz to an otherwise savory cheese tray.

Celebrity Herb & Garlic Goat Cheese – #91437 (4.5 oz log) – Roll creamy Canadian goat cheese in the classic Mediterranean blend of herbs and garlic and you have a delicacy that is welcome at any party. Herb & Garlic Goat is delicious spread on crackers or bread, and it can also be used as a filling or addition to hot dishes.

Celebrity Cranberry Goat Cheese – #91400 (4.5 oz log) or #91362 (12/4.5 oz logs)  – This chevre, perfect for the summer, is fresh and creamy with a slightly sharp and lightly acidic flavor. Made in Canada, this cheese has added a flavorful twist to the traditional goat log by topping it with cranberries and cinnamon. The tanginess of the cranberries, combined with the warm spiciness of cinnamon, creates a uniquely festive cheese that could not be more ideal for entertaining.

Catelli Brothers: Veal and Lamb That’s Perfect for the Season (and Your Menu)

By | Grilling Essentials, Holiday, Meats, What Chefs Want

Hey chefs—fall and winter are here, and you know what that means: your diners are craving comfort, warmth, and those deep, rich flavors that make cold weather worth it. If you’re looking to build dishes that hit all the right notes, look no further than Catelli Brothers veal and lamb. With premium quality and unbeatable consistency, these proteins are just what you need to create those seasonal showstoppers. And here’s the best part: you can get them delivered fresh by the What Chefs Want team, right when you need them—daily, if that’s how you roll.

Why Catelli Brothers Should Be on Your Radar

Catelli Brothers isn’t just another meat supplier—they’ve been at this since 1946, setting the standard for high-quality veal and lamb. Their industry leading vertical integration means they oversee every part of the process, from raising the animals to packaging the final cuts, so you know you’re getting the best every single time.

Why Chefs Love Catelli Brothers Veal and Lamb

Let’s get real: when you’re working a line, you don’t have time to stress over inconsistent proteins or sourcing horror stories. Catelli Brothers gets it. That’s why they’re all about delivering products that make your life easier—and your food better.

  • Always Consistent: No surprises here—just veal and lamb that’s top-notch every time.
  • Humane Practices: Happy animals make better meat. It’s science (and ethics).
  • Options Galore: Need a bone-in rack of lamb? Or maybe some ready-to-cook veal cutlets? They’ve got your back.
  • Food Safety You Can Trust: Their SQF-certified facilities mean you’re getting products that are safe and high-quality.
  • Halal Certified: All Catelli lamb is Halal Certified.

The Traceability You Can Trust

When it comes to the meat you serve, knowing the story behind it matters. That’s why Catelli Brothers takes traceability seriously. Every step of their production process is monitored through an integrated supply chain, ensuring that you get products you can trust—whether it’s veal or lamb. With cutting-edge technology and stringent certifications, they’ve set the standard for quality, safety, and humane handling. From the farm of origin to the final cut, you can feel confident knowing exactly where your proteins come from and how they’re processed.

Bring Fall and Winter Comfort to Your Menu with Veal and Lamb

Let’s talk inspiration. Fall and winter are prime seasons for rich, hearty dishes that warm your customers from the inside out. Here are some killer ways to use Catelli Brothers’ veal and lamb to boost your menu this season:

1. Braised Lamb Shanks with Red Wine and Root Veggies

Slow-braise lamb shanks in a bath of red wine, garlic, rosemary, and root vegetables like carrots and parsnips. Serve it over creamy mashed potatoes or polenta for the ultimate comfort dish. Trust us, it’s what your customers didn’t know they needed.

2. Veal Osso Buco with Gremolata

Tender, fall-apart veal shanks cooked low and slow in a tomato-based sauce with white wine and aromatics. Finish it with a zingy gremolata of parsley, lemon zest, and garlic. Pair it with saffron risotto, and you’ve got a showstopper.

3. Lamb Ragu Pappardelle

Swap your usual beef ragu for ground lamb, cooked down with tomatoes, red wine, cinnamon, and a touch of nutmeg for a seasonal spin. Toss it with pappardelle and a generous shaving of pecorino. It’s the kind of dish that hugs you back.

4. Veal Chop Milanese

Lightly breaded veal chops, pan-fried until golden, served with a seasonal salad of arugula, shaved fennel, and blood oranges. It’s crispy, fresh, and ridiculously satisfying.

5. Herb-Crusted Rack of Lamb

Coat a rack of lamb with Dijon mustard, breadcrumbs, and fresh herbs like rosemary and thyme. Roast it until it’s perfectly pink inside and serve it with a silky butternut squash puree. Fancy? Sure. But approachable enough for any chef to pull off.

Why Catelli Brothers Products Shine in These Dishes

It’s not just the recipes—it’s the quality of the veal and lamb that makes these dishes sing. Catelli Brothers’ veal is tender and mild, perfect for rich sauces or quick cooking. Their lamb? It’s raised on open pastures and has that perfect balance of marbling and flavor. No off-putting gaminess, just pure, meaty goodness.

Don’t Forget the Details

Running a special or shaking up your menu for the season? Here are a few pro tips to make the most of Catelli Brothers’ proteins:

  • Highlight the Source: Customers love knowing their food has a story. Mention that your lamb comes from Colorado ranches and is USDA Choice Colorado lamb, or that your veal is humanely raised.
  • Pair with Seasonal Sides: Think roasted Brussels sprouts, caramelized onions, and anything with squash.
  • Play with Presentation: A rack of lamb looks stunning upright on a plate. Go ahead and wow them.

Add Catelli Brothers to Your Menu This Season

The fall and winter months are the perfect time to showcase the incredible flavor of veal and lamb—and Catelli Brothers has exactly what you need to make your menu shine. With the What Chefs Want team delivering it fresh and fast, you can focus on what you do best: creating dishes that keep your customers coming back for more. So go ahead, grab that lamb shank, or sear that veal chop. The season’s calling—answer it deliciously.

Building Stronger Food Systems: How What Chefs Want Connects Chefs, Farmers, and Communities  

By | What Chefs Want

At What Chefs Want, we’re passionate about connecting chefs with the best local products and the stories behind them. Our Local Food Connection program is designed to help chefs make informed choices about where their food comes from, whether it’s by farm, location, or growing practice. By offering a platform that provides access to small and mid-sized farms and artisans, we ensure chefs can align their menus with their values, supporting local food systems while delivering exceptional dishes to their patrons. For chefs who care about sustainability and transparency, we’re here as a resource, a solution, and a partner, helping them bring the best of local to the table.

But our work doesn’t just benefit chefs—it’s also crucial for the farmers and producers who supply this incredible food. That’s where Lewis Hughes’ recent interview on the Hobby Farms Presents: Growing Good podcast really shines. Lewis shares how our Local Food Connection program empowers small-scale and mid-scale farmers by giving them access to larger wholesale markets through our partnership. This not only opens up new revenue streams for farmers but also strengthens the food system as a whole. By supporting local producers with the infrastructure and training they need to thrive, we’re helping create a food system that works for everyone—from the farm to the table.

This podcast is a great reminder of why it’s so important to connect local farmers with chefs who care about where their food comes from, and how, together, we’re building a more sustainable and resilient food community. Don’t miss it! Listen at the link below.

Interested in learning more about how to find Local products at What Chefs Want?

What Chefs Want Unveils New Facilities in Atlanta and Nashville, Propelling Expansion Across the Southern United States  

By | What Chefs Want

What Chefs Want, a leader in the food service distribution industry, is thrilled to announce the grand opening of two new state-of-the-art facilities in Atlanta, GA, and Nashville, TN. These significant expansions will bolster the company’s capabilities and support its strategic growth throughout the southern United States, providing unparalleled service and product offerings to chefs and restaurateurs across the region. 

Dual Openings Mark a New Era of Growth 

In Atlanta, What Chefs Want has consolidated its operations into a cutting-edge 140,000-square-foot hub at 7895 Third Flag Parkway, Austell, GA 30168, uniting its recent acquisitions—Phoenix, Revere Meat Company, and Food Hub ATL—under one roof. This state-of-the-art facility offers an expanded selection of products, including fresh produce, freshly butchered meats and seafood, dry-aged beef, gourmet items, takeout packaging, pantry staples, and locally sourced goods. It serves as a key distribution center for the entire southern region, enabling enhanced logistical efficiency, faster delivery times, and a more cohesive service experience for customers. 

Meanwhile, the official ribbon-cutting ceremony for the newly constructed Nashville warehouse, located at 2832 White Creek Pike, Suite #200, was celebrated with an exclusive event that brought together customers, vendors, and industry leaders. This 50,000-square-foot facility is equipped with advanced logistics and distribution technologies, multi temperature zones and is designed to optimize efficiency and ensure the highest quality standards for the delivery of fresh produce, gourmet products, including proteins, seafood and artisan ingredients. 

“These new facilities in Atlanta and Nashville mark an exciting chapter for What Chefs Want as we expand our footprint and continue to innovate in the food service industry,” said Ron Turnier, owner and founder of What Chefs Want. “Our goal is to provide chefs with the highest quality products, unmatched service, and a seamless experience that helps them succeed. These strategic investments in infrastructure will allow us to better serve our customers and drive growth throughout the southern United States.” 

Atlanta Facility: A Hub for Regional Expansion 

The new Atlanta facility will serve as a critical hub for What Chefs Want’s expansion into the southern United States, enhancing the company’s ability to deliver its comprehensive product offerings to chefs and restaurateurs across Georgia, Florida, North Carolina, South Carolina, Alabama, Tennessee, and beyond. The consolidation of all operations under one roof enables improved logistical efficiency, faster delivery times, and a more cohesive service experience for customers. 

“This new Atlanta hub is a game-changer for us,” added Turnier. “It allows us to bring our full suite of offerings, from fresh seafood and meats to gourmet products, to a broader market. We’re excited to grow alongside our customers and support the vibrant culinary scenes across the South.” 

A Celebration of Innovation and Community 

The Nashville grand opening event offered guests a first-hand experience of the new facility, featuring: 

  • Exclusive Warehouse Tours: Attendees were given guided tours of the new warehouse, showcasing cutting-edge refrigeration and storage systems, as well as streamlined processes for order fulfillment and delivery. 
  • Product Showcases and Tastings: Vendors from across the country presented a diverse range of products, allowing guests to sample the latest culinary trends and discover new ingredients for their menus. 
  • Networking and Relationship Building: The event provided a unique opportunity for chefs, suppliers, and industry professionals to connect, share insights, and build lasting relationships within the culinary community. 

About What Chefs Want 

Established in 1996, What Chefs Want is a premier food service distribution company that delivers seven essential product categories to meet the diverse needs of chefs and restaurateurs. With a unique service model that includes daily delivery, split cases, no minimums, and 24/7 customer support, What Chefs Want provides an unmatched level of flexibility and reliability. Serving over 16,000 restaurants, What Chefs Want is dedicated to supporting local producers and revolutionizing food distribution throughout the industry. 

The Secret Behind the Best Chicken on Your Menu: Springer Mountain Farms

By | Grilling Essentials, Meats, Poultry

You can taste the difference when the chicken on your plate has been raised with care, and that’s exactly what Springer Mountain Farms delivers. For chefs who know that great dishes start with great ingredients, this isn’t just another chicken supplier—it’s the secret behind some of the best dishes you’ll ever serve. With a commitment to doing things the right way, Springer Mountain Farms offers more than just chicken; they offer peace of mind, knowing you’re serving the very best.

No Antibiotics Ever – Because That’s How It Should Be

When it comes to antibiotics in poultry, the statistics speak for themselves. A study by the World Health Organization highlights that the overuse of antibiotics in farming is a leading cause of antibiotic resistance, a global health concern. Springer Mountain Farms has been ahead of the curve, raising chickens without antibiotics since 1997—long before it became a hot topic.

For chefs, this means you’re serving chicken that’s not only healthier for your diners but also contributes to the broader fight against antibiotic resistance. Diners increasingly care about these issues; according to a Consumer Reports survey, 93% of respondents said they prefer meat raised without antibiotics. When you choose Springer Mountain Farms, you’re aligning your kitchen with these values, showing your customers that you care about their health and the health of the planet.

100% US-Grown Corn and Soybeans in Feed – Supporting Local, Sustaining Quality

Sourcing is everything in today’s market. With Springer Mountain Farms, you’re not just getting chicken—you’re supporting American farmers. Their chickens are fed a diet of 100% U.S.-grown corn and soybeans, a commitment that ensures quality and consistency from feed to fork.

This dedication to local sourcing is crucial for a few reasons. First, it supports the American agricultural economy, something diners increasingly value. Second, controlling the feed ingredients means Springer Mountain Farms can guarantee that their chickens are getting the best nutrition, which directly impacts the quality of the meat. According to a 2020 Nielsen survey, 52% of consumers are more likely to buy a product when they know it supports a cause, like local farming. Serving Springer Mountain Farms chicken gives you a story to tell—a story that resonates with your customers and enhances their dining experience.

No Animal By-Products in Feed – Because What Chickens Eat Matters

Springer Mountain Farms ensures that their chickens are fed a vegetarian diet, free from any animal by-products. This might seem like a small detail, but it’s one that makes a big difference. A vegetarian diet contributes to the overall health of the chickens, resulting in better-tasting meat.

Chefs know that the quality of an ingredient is often rooted in the details. Feeding chickens a clean, plant-based diet means the meat is not only healthier but also free from any unpleasant aftertastes or inconsistencies that can come from animal by-products. For diners who are increasingly conscious of what they eat, this is a crucial factor.

All-Natural and Minimally Processed – Keeping It Simple

In a world where food can sometimes be overly processed, Springer Mountain Farms offers a refreshing alternative. Their chickens are all-natural and minimally processed, meaning you get a product that’s as close to its natural state as possible.

This simplicity is key for chefs who want to let the natural flavor of the chicken shine through in their dishes. Whether it’s a simple roast or a complex dish, Springer Mountain Farms chicken provides a reliable, clean base that enhances your menu items. Diners today are increasingly seeking out “clean label” products—those with minimal processing and natural ingredients.

American Humane Certified™ – Putting Animal Welfare First

At Springer Mountain Farms, animal welfare is a core commitment. All of their practices and procedures are American Humane Certified™, which means they meet the highest standards of care, supported by science and verified through regular, independent third-party audits of our farms and facilities. This certification assures chefs and their customers that their chickens are raised with the utmost respect and care.

Trusted by Chefs, Loved by Customers

Springer Mountain Farms has earned the trust of chefs and diners alike through their unwavering commitment to quality. Every step of their process, from raising chickens to delivering them to your kitchen, is designed with care and precision. This isn’t just about good chicken; it’s about delivering a product that chefs can rely on to meet the high standards of their craft.

When you choose Springer Mountain Farms, you’re choosing a partner who shares your commitment to excellence. Their chickens are raised by family farmers who take pride in their work, ensuring that every piece of chicken you serve is something you can stand behind. In a market where diners are increasingly looking for more than just a meal, Springer Mountain Farms offers Simply Superior Chicken™—a product that’s not just good, but the best.

Want some more inspo? – Check out what chefs are saying about Springer Mountain Farms.

What’s in Stock at What Chefs Want

*All products may not be available in each region. Please check the app or reach out to your customer advocate for availability.

Behind the Scenes with Alfresco Pasta: What Chefs Want to Know

By | Produce, Vegetables

Ever wondered what goes into making some of the finest artisanal pasta available for professional kitchens? We sat down with the team from Alfresco Pasta to get the scoop on their passion for pasta, their unique production methods, and why chefs everywhere are raving about their products.

Q: Can you tell us more about the inspiration behind Alfresco Pasta and how it all started?

A: Alfresco was founded from a desire to produce hand-crafted, small-batch artisan pasta for chefs and restaurateurs. Our commitment to only the finest ingredients and old-world manufacturing techniques still remains after 24 years. Our products save time and labor, offer unique product choices, and provide quality chefs can rely on.

What Sets Alfresco Pasta Apart

Q: What makes your pasta stand out from other artisanal brands on the market?

A: It’s all about the details: fresh cracked shell eggs, the finest durum wheat from a single mill in Great Falls, Montana, top-tier Italian pasta machines, and flash freezing to lock in freshness. Plus, our dedication to local product sourcing ensures that we’re creating the best pasta, pizza dough, and sauces possible. Our products are only as good as the ingredients we source, so sourcing is everything.

Q: Could you elaborate on your small-batch production process and why it’s beneficial for professional kitchens?

A: Small batch production enables us to keep quality control standards very high, ensuring that each piece of pasta meets our exacting standards.

Q: How does your flash-freezing process help in maintaining the quality and flavor of the pasta?

A: Fresh pasta starts losing freshness as soon as it’s made. We flash freeze to lock in that freshness and flavor, so it’s like you’re cooking with pasta that was just made. In addition, we rotate our complete inventory every three weeks, so our customers are always getting the freshest pasta possible.

Q: What are the best practices for storing and handling your pasta to ensure it retains its quality?

A: Keep all pasta frozen and cook it from the frozen state without thawing. For our pizza dough, it can be cold fermented at 45 degrees from 1-4 days depending on the dough type: Neapolitan for one day and New York Style for 1-4 days.


Stuffed With The Real Stuff

OTHERS – Other ravioli and filled pastas on the market are par-cooked, lightly filled, and have ingredient lists full of fillers and preservatives. Par-cooked ravioli impacts the quality and means you’re paying for up to 20% water weight.

ALFRESCO – Alfresco ravioli and filled pastas are truly raw, flash-frozen, and packed with delicious fillings made with whole, fresh ingredients. They crack their eggs, grate their cheese, hand cut fresh vegetables, and thoughtfully source their ingredients just like you would in your kitchen.


Chef Favorites: Top Pasta Varieties

Q: What are some of the most popular pasta varieties that you offer, and why do you think chefs love them?

A: Squid Ink Bucatini, Campanelle, Artisan Pizza Dough, and Lemon Ricotta Ravioli are big hits. Simply put, they taste amazing!

Q: Let’s talk pizza dough! What sets the Alfresco Pizza dough apart from the competition?

A: Our traditional New York style and Neapolitan dough balls are all-natural with no preservatives, additives, or artificial leavening agents. Each recipe uses just six ingredients, and we offer six sizes to fit any pizza need.

Check Out the Wide Variety of Alfresco Pasta Options Available at What Chefs Want

Pasta

  • Bucatini (Item #98611) – 12″ long, hollow, smooth, round tubes of Montana semolina and fresh egg pasta.
  • Bucatini – Squid Ink (Item #90915) – 12″ long, hollow, smooth, round tubes of Montana semolina, squid ink and fresh egg pasta.
  • Spaghetti (Item #95690) – Thick, medium width noodles cut from tender sheets of Montana durum wheat semolina and fresh egg pasta.
  • Campanelle (Item #95699) – 2.5″ Fluted tubes of Montana semolina and fresh egg pasta.
  • Fettucine (Item #95682) Thick wide noodles cut from tender sheets of Montana durum wheat semolina fresh egg pasta.
  • Casarecce / Gemelli (Item #96552) – 3″ Thick twist of Montana semolina and fresh egg pasta.
  • Pappardelle (Item #95684) – Thin, very wide noodle cut from tender sheets of Montana durum wheat semolina and fresh egg pasta.
  • Ravioli – Spring Pea (Item #95685) – Fresh spring peas, Creamy Yukon gold potatoes and Freshly Grated aged Wisconsin parmesan wrapped in tender sheets of Montana Durum Wheat, Italian Parsley and Fresh Egg Pasta.
  • Ravioli – Butternut Squash (Item #95698) – Roasted local butternut squash wrapped in delicate egg pasta.
  • Ravioli – 4 Cheese (Item #95680) – Freshly grated Parmesan, Asiago, Provolone and Ricotta Impastata blended with spices and wrapped in tender sheets of Montana durum wheat fresh egg pasta.
  • Ravioli – Lemon Ricotta (Item #90917) – Freshly grated lemon zest blended with fresh Wisconsin ricotta impastata cheese, filled into “pillows” of Montana durum wheat and fresh egg pasta.
  • Ravioli – Mushroom (Item #95681) – Tennessee baby portabella and porcini mushrooms with fresh herbs and Italian cheese in egg pasta.
  • Tortellini – Italian Cheese (Item #95683) – Delicious blend of freshly grated Wisconsin cheeses, fresh herbs and spices, filled in delicate “little hats” of tender sheets of Montana durum wheat and fresh egg pasta.
  • Gnocchi – Ricotta (Item #95773) – Delicate potato dumplings made with Idaho potatoes, unbleached pastry flour, fresh egg and ricotta Impastata.
  • Gnocci – Sweet Potato (Item #95688) – Delicate potato dumpling made from wheat flour, Idaho potatoes, sweet potatoes and whole eggs.

Pesto

  • Pesto (Item #94099) – Rich puree of fresh basil, pine nuts, parmesan cheese, extra virgin olive oil and fresh garlic.

Pizza Dough

  • Pizza Dough (Item #90708) – Alfresco Pasta uses only unbleached, naturally aged flour in our recipes. The unbleached flour has a rougher texture, and a darker color. The natural aging helps develop the gluten and produce a better pizza crust.

Sustainability Efforts

Q: Sustainability is a growing concern in the food industry. How does Alfresco Pasta address this in your production processes?

A: We work with local farmers to source Tennessee-grown ingredients whenever possible, supporting sustainability and local agriculture. We also help restaurants by providing a zero-waste option – by providing pre-portioned cut pasta, which can be cooked to order for exact menu portions, minimizing waste.

Supporting Chefs

Q: How do you support chefs who are new to using your products?

A: We offer cooking demonstrations and product samples to help chefs get familiar with our products.

Q: Can you tell us about any new products or innovations Alfresco Pasta is working on?

A: We’ve got some exciting new items like Neapolitan Pizza Dough, Creamy Gorgonzola and Walnut Ravioli, and Fresh Pear and Pistachio Sachetti in the works.

*All products may not be available in each region. Please check the app or reach out to your customer advocate for availability.

The Tanimura & Antle Story: A Legacy of Quality and Innovation

By | Produce, Vegetables

Tanimura & Antle, an employee-owned family farm, who is a grower-shipper of premium quality fresh produce, has been a leader in the produce industry for over three generations. Known for its commitment to quality and innovation, the company has established itself as a trusted supplier of premium fresh produce. Rooted in the rich agricultural heritage of California’s Salinas Valley, often referred to as the “Salad Bowl of the World,” Tanimura & Antle continues to uphold a tradition of excellence while embracing sustainable practices that safeguard the environment for future generations.

A Heritage of Excellence

The origins of Tanimura & Antle date back to the early partnership between the Tanimura and Antle families, who shared a passion for farming and a vision for the future. Today, the company stands as a beacon of quality in the agriculture industry, widely recognized for their innovative approaches.  These include utilizing strategic, premium growing regions, investing in new growing methods like hydroponics, implementing an integrated pest management program to minimize chemical usage, leveraging automation in the fields with groundbreaking technologies such as the PlantTape automated transplanter and the Stout Smart Cultivator, and owning their own seed company to be first to market on new products. These initiatives not only produce premium quality produce but also ensure the company can continue to provide premium fresh produce for years to come.

A Diverse Range of Premium Fresh Produce

Tanimura & Antle is proud to offer a selection of distinctive lettuce and vegetable varieties that are particularly popular among chefs for their unique qualities and attributes. Each type is cultivated to deliver the highest premium quality, ensuring that culinary professionals receive the freshest, flavorful produce for their dishes.

Greenhouse Grown Boston Lettuce: Grown hydroponically in Livingston, Tennessee, our Greenhouse Grown Boston Lettuce is known for its tender leaves and delicate flavor. Boston Lettuce is a staple in many kitchens with its buttery texture and mild taste making it ideal for salads, wraps, and garnishes, providing a versatile base that complements a wide range of ingredients. (Item #20231 & #20230)

Tanimura & Antle Artisan® Lettuce: This unique blend of specialty, petite lettuce varieties is curated to offer distinct textures, flavors, and visual appeal. As a whole head superior option to Spring Mix, Artisan Lettuce allows chefs to create endless recipes that are not only delicious but also visually captivating, adding a gourmet touch to any meal. (Item #20297)

Tanimura & Antle Artisan® Sweet Gem Lettuce: Celebrated for its crisp texture and sweet, slightly nutty flavor, Artisan Sweet Gem Lettuce is versatile in both raw and cooked applications. It adds a delightful crunch to salads and sandwiches, making it a favorite among chefs looking for a high-quality, reliable ingredient. (Item #09247)

Tanimura & Antle Artisan® Romaine: The result of iceberg and romaine, Artisan Romaine is more compact in size than conventional romaine heart with a similar yield and rich in flavor and texture. Its sturdy leaves are perfect for Caesar salads, grilling, or as a healthy, crunchy alternative to “boats” or “cups”, offering chefs a fresh and innovative option for their dishes. (Item #09264)

Commitment to Quality and Freshness

Tanimura & Antle’s reputation for excellence is built on meticulous quality control and a deep commitment to freshness. Each head of lettuce is hand-harvested by our employee owners at its peak directly from the field and promptly cooled to preserve its flavor and nutritional value. Our attention to detail from seed to shipping ensures that chefs and foodservice professionals receive produce that meets the highest standards of quality and freshness.

Partnering with the Culinary Community

Understanding the needs of chefs and culinary professionals, Tanimura & Antle strives to support the culinary community with fresh, high-quality produce that inspires creativity in the kitchen. The company actively engages with chefs, offering tailored solutions and sharing innovative recipe ideas that highlight the versatility of their products.

Looking to the Future

As Tanimura & Antle looks ahead, the company remains steadfast in its commitment to sustainability, innovation, and quality. With continued investment in advanced farming techniques and product development, Tanimura & Antle aims to exceed the expectations of its customers and maintain its position as a leader in the fresh produce industry.

For chefs and culinary enthusiasts alike, Tanimura & Antle offers a range of exceptional lettuce and vegetable varieties that bring freshness and flavor to every dish. Discover the difference that comes from a legacy of excellence and a passion for premium fresh quality produce.

*All products may not be available in each region. Please check the app or reach out to your customer advocate for availability.

Why What Chefs Want’s Prep Kitchen Produce is a Game-Changer for Your Restaurant

By | Catering, Chef's Feed, Fruit, Produce, Vegetables

In the busy world of professional kitchens, time and precision are everything. Imagine a service that saves you time, reduces labor costs, and guarantees consistent quality. That’s exactly what What Chefs Want’s Prep Kitchen Produce offers. Here’s why using our Prep Kitchen products is a no-brainer for your kitchen and how it can positively impact your operation. And don’t just take it from us – hear from some of our chefs below!

Hand-Cut From Our Kitchen to Yours

At What Chefs Want, we understand the pressure of running a professional kitchen. Our Prep Kitchen Produce is designed to alleviate some of that pressure by providing top-quality, hand-cut produce. With state-of-the-art technology and skilled craftsmanship, we ensure that you get 100% yield from our products, significantly reducing your prep time and labor costs.

Save on Labor Costs

Labor costs are a significant concern for any kitchen. According to recent industry reports, the average cost to find, hire, and train a new restaurant employee is around $3,500. By using our Prep Kitchen Produce, you can save substantially on these costs. Our experienced prep staff expertly handle all your produce preparation needs, allowing your kitchen staff to focus on other essential tasks like cooking and plating. This streamlined approach not only saves money but also improves overall kitchen efficiency.

Roger Mills, Director of Purchasing for The Joseph, a Luxury Collection Hotel in Nashville, shares his experience:

“Purchasing the peeled Yukon potatoes equals a savings of about four man-hours per day for the year. This equals over 1400 hours in a year. The labor cost savings based on the above hours saved is obviously substantial. The part that is hard to put a dollar amount on is how those saved hours are then spent. Not needing to prep one item allows a chef to spend time elsewhere in the kitchen to ensure we are producing the highest quality dishes for our guests.”

In today’s challenging employment market, finding and retaining skilled kitchen staff can be particularly tough. And when you have that staff, you want to utilize their skills to the best of their ability. With What Chefs Want’s Prep Kitchen, you reduce the need for highly skilled kitchen staff to do small prep tasks and focus on the important things.

Less Waste, More Savings

One of the biggest challenges in any kitchen is dealing with waste. On average, restaurants waste about 4-10% of their total food purchases, translating to thousands of dollars lost each year. With our precise produce preparation, you get 100% usable product every time. This not only helps in reducing food waste but also saves money on disposal costs. There’s no need to worry about hauling away food scraps; we take care of everything, providing you with a fixed cost solution that makes financial sense.

Our meticulous prep work ensures that every piece of produce is utilized, minimizing waste and maximizing your profit margins. Mills praises the products he receives from Prep Kitchen, “WCW understands that the ingredients they send us need to be of the highest quality and therefore our chefs can trust the products they send us.”

Customized for Your Needs

Our Prep Kitchen offers short lead times and product cut to order, ensuring you get exactly what you need when you need it. We have over 30 popular items always in stock, so your basics are covered without any lead time. Plus, our produce is washed and ready to eat, saving you even more prep time. Whether you need diced onions, peeled carrots, or any other prepped produce, we’ve got you covered. Mills highlights this saying, “We use Yukon potatoes regularly. It’s a staple on our breakfast menu in our lobby 3-meal restaurant. We also sporadically use other items such as shredded carrots, diced onions, and tomatoes, and like items on an as-needed basis for our banquet operation.”

Customization is key in a professional kitchen, and we understand that each restaurant has unique needs. If you have specific produce prep needs in bulk portions consistently, reach out to your customer advocate to see if a customized prep item is an option.

Consistency and Predictability

Inconsistent cuts and prep are not ideal for any chef. Our Prep Kitchen Produce guarantees uniformity in every dish with consistent cuts and preparation. This not only ensures the quality of your dishes but also prolongs the shelf life of our products. You can count on our produce to be reliable and predictable, which is crucial for maintaining the high standards your customers expect.

According to industry studies, consistency in food preparation can lead to a 20% increase in customer satisfaction. Our Prep Kitchen ensures that every dish you serve meets the same high standards, every time. Mills adds, “We tried procuring a similar item from a competitor once upon a time. What we got was an inconsistent product that wasn’t acceptable to our chefs. Delivery was spotty and the product was not consistent in size from delivery to delivery. Since switching to WCW, we have gotten a consistent product weekly with little to no hiccups in the process.”

Peace of Mind with Food Safety

Food safety is paramount in any kitchen. Our third-party audited operations ensure that all our products are free from contamination and safe to use. With state-of-the-art technology in cleaning, cutting, safety, and packing, we provide you with consistent and safe products, giving you peace of mind and allowing you to focus on what you do best—cooking.

In the current landscape, where food safety concerns can make or break a business, having a trusted partner like What Chefs Want is invaluable. Our rigorous safety standards protect both your reputation and your customers.

Testimonials from Satisfied Chefs

Don’t just take our word for it. Here’s what some of our satisfied chefs have to say about our Prep Kitchen Produce:

“I’ve been using What Chefs Want’s Prep Kitchen Produce for over ten years, starting with whole peeled carrots and expanding to diced celery and onions. Today, I source all our fresh-cut produce from Prep Kitchen. They’ve been true partners—always fresh, always on time, and never shorting us on products. Their reliability saves me time and energy, letting me focus on growing my business. I trust Prep Kitchen completely, and my business thrives because of them.”

Mike Caruso, Caruso Foods

“After meeting with our WCW sales rep and explaining our need and vision we were able to get the right product at the right price that greatly pleased our chefs. WCW truly understands what chefs want and they deliver.”

Roger Mills, The Joseph

Experience the Convenience and Efficiency Today

In the fast-paced environment of a professional kitchen, every second counts. What Chefs Want’s Prep Kitchen Produce is here to save you time, reduce your labor costs, and ensure consistent, high-quality produce every time. Experience the convenience and efficiency of our services today and see the positive impact on your kitchen.

With What Chefs Want’s Prep Kitchen Produce, you can focus on what truly matters—creating exceptional dishes and satisfying your customers. Let us handle the prep, so you can get back to cooking.

Learn More about Prep Kitchen here.

*All products may not be available in each region. Please check the app or reach out to your customer advocate for availability.